Why use an epilator and who is Epilady?
WHO IS EPILADY?
In 1986, EPILADY launched the first electric hair remover
(epilator), pioneering the most significant revolution ever in
the market of hair removal.
Within a short period, EPILADY secured its leading position in
the international beauty care market and since 1986 has sold
over 30 million units. Throughout the world, EPILADY's products
have created immense international interest at numerous
exhibitions in which they were presented. EPILADY expanded by
leaps and bounds, and both local and international media
recognized its amazing growth.
The name "EPILADY" has become the generic brand name for
electric hair removers. As a result of our success, several of
the world’s leading beauty care companies have entered the
market, expanding it even further.
The first EPILADY hair remover became a worldwide necessity,
from South America to Europe, from North America to Asia. Today,
with our new, patented products, we remain on the frontier of
ladies’ hair removal products.
EPILADY continues to expand its global reach, mainly through a
commitment to excellence, new product development and the
creation of fruitful business partnerships.
WHY USE AN EPILATOR?
There are many reasons why women use epilators to remove
unwanted body hair. From our customer feedback, here are the top
five:
• Results last for up to 4 weeks. Epilating takes about 15-20
minutes per leg, but is only done once a month.
• Hair grows back more slowly, and diminishes over time.
• New hairs grow back softer and lighter – “like a new blade of
grass”.
• Epilating is much cheaper that waxing in a spa, much cleaner
than waxing at home, and leaves no nicks and cuts like shaving.
• “I will never shave again!” has become the mantra of all
veteran Epilady users. American women shave their legs 11 times
a month, on average, with older women shaving more frequently
than younger women. These ladies have had enough! They hate to
shave, as easy and as fast as that may be, and absolutely hate
the day-after stubble. Solution – they epilate, with a passion.
WHY EPILADY?
Since Epilady has sold so many products (over 30 million
served), it is safe to say that most epilator users in the US
had an Epilady at one time or another. It was probably their
first epilator, and if they are still epilating today, it is
also safe to assume they love their epilator. One never forgets
one’s first love…
This happens in the men’s shaver market as well, where there is
extreme brand loyalty, and even more than that, many men have
been using the same shaver for 15-20 years, repairing it and
replacing the heads and motors as needed, rather than buying a
new machine. Remember the old Remington commercial with Victor
Kayam (“I liked the shaver so much, I bought the company!”)?
Many of our current customers have been using the same Epilady
epilator for 15-20 years. When it “suddenly dies” (direct
quote), they look to Epilady first for a replacement. In fact,
some ladies who have a hard time finding Epilady in their
favorite stores, will not buy a competing brand, and will
instead use their Epilady until its demise.
Epilady has been a leader in the epilator industry since the
company invented the category 25 years ago. Many companies have
been in and out of the epilator market over the years, but
Epilady has been a constant. Being the generic name brand, we
have women who bought competing brands call our offices with
questions regarding their “Brand X” Epilady (which is not
ours!).
A FEW WORDS ABOUT OUR PRODUCTS:
• New Heads - All of our current epilators are fitted with
Epilady’s new, patented epilating head. Featuring 20-21 pairs of
tweezers (depending on model), situated on a revolving cylinder,
the new heads are faster and work better than any of our
previous products. The epilating heads are the only ones in the
market with a slight concave shape in two directions – top-down
and front back – to better hug the contours of the female limbs.
• Ergonomic Design – All of our epilators have one consistency
in design – they need to be comfortable to hold for 15-20
minutes epilation time per leg. The units can’t be too small or
too big, can’t force the user to hold them at a weird angle, and
need to have comfortable gripping points.
• Motors and Gears – Always hidden from the eye and mind of the
user, this is a most important part of the epilator. Epilady
spends many engineering resources to make sure that the
epilators get the most pulling action out of the motor, gear,
electrical system and epilating head, creating a machine that
works better, faster and stronger.